Development Strategy for Pango–Pango Agrotourism in Tana Toraja Regency

Authors

  • Angelia Ranggatau Program Studi Perencanaan Wilayah dan Kota, Universitas Bosowa, Makassar
  • Rudi Latief Program Studi Perencanaan Wilayah dan Kota, Universitas Bosowa, Makassar
  • Rusneni Ruslan Program Studi Perencanaan Wilayah dan Kota, Universitas Bosowa, Makassar
  • Emil Salim Rasyidi Program Studi Perencanaan Wilayah dan Kota, Universitas Bosowa, Makassar
  • Rivqa Mujhtahida Arsyad Program Studi Perencanaan Wilayah dan Kota, Universitas Bosowa, Makassar
  • Muh Idris Taking Program Studi Perencanaan Wilayah dan Kota, Universitas Bosowa, Makassar

DOI:

https://doi.org/10.35965/jups.v6i1.695

Keywords:

Strategi, Pengembangan Agrowisata, Pango - Pango

Abstract

Abstract. The objectives of this research are to identify the factors that influence the development of pango-pango agrotourism in Tana Toraja Regency as well as identify the strategy for developing pango-pango agrotourism in Tana Toraja Regency. This research uses a quantitative and qualitative approach with multiple linear regression analysis and AHP analysis. Multiple linear regression analysis is used to identify what factors are obstacles in the development of pango-pango agrotourism in Tana Toraja Regency, while AHP analysis is used to identify strategies for developing pango-pango agrotourism in Tana Toraja Regency.

References

Barbieri, C., Sotomayor, S., & Aguilar, F. X. (2021). Perceived benefits of agritourism: A comparison between producers and visitors. Tourism Management, 85, 104310. https://doi.org/10.1016/j.tourman.2021.104310

Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism Management, 21(1), 97–116. https://doi.org/10.1016/S0261-5177(99)00095-3

Chen, C. F., & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions. Tourism Management, 28(4), 1115–1122. https://doi.org/10.1016/j.tourman.2006.07.007

Creswell, J. W., & Plano Clark, V. L. (2021). Designing and conducting mixed methods research (3rd ed.). Sage Publications.

Dwyer, L., & Kim, C. (2003). Destination competitiveness: Determinants and indicators. Current Issues in Tourism, 6(5), 369–414. https://doi.org/10.1080/13683500308667962

Gujarati, D. N., & Porter, D. C. (2020). Basic econometrics (6th ed.). McGraw-Hill Education.

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2021). Multivariate data analysis (8th ed.). Cengage Learning.

Hays, S., Page, S. J., & Buhalis, D. (2013). Social media as a destination marketing tool. Tourism Management, 34, 211–224. https://doi.org/10.1016/j.tourman.2012.10.016

Ishizaka, A., & Labib, A. (2020). Analytic hierarchy process and expert choice: Benefits and limitations. OR Insight, 33(2), 75–90. https://doi.org/10.1177/0950705120904959

Ivankova, N. V., & Stick, S. L. (2021). Students’ persistence in a distributed doctoral program in educational leadership in higher education: A mixed methods study. Research in Higher Education, 62(2), 190–215. https://doi.org/10.1007/s11162-020-09594-5

Ketter, E. (2021). Destination image restoration on social media. Journal of Hospitality and Tourism Management, 47, 28–38. https://doi.org/10.1016/j.jhtm.2021.02.006

Kline, C., Barbieri, C., & LaPan, C. (2022). The role of agritourism in rural economic development: A systematic review. Journal of Rural Studies, 91, 1–12. https://doi.org/10.1016/j.jrurstud.2022.01.005

Lane, B., & Kastenholz, E. (2022). Rural tourism: Global trends and local development. Journal of Sustainable Tourism, 30(4), 1–18. https://doi.org/10.1080/09669582.2021.1900234

Lane, B., & Kastenholz, E. (2022). Rural tourism: Global trends and local development. Journal of Sustainable Tourism, 30(4), 1–18. https://doi.org/10.1080/09669582.2021.1900234

Martínez-Vázquez, R., Milán-García, J., & de Pablo Valenciano, J. (2021). Challenges of sustainable tourism development: Evidence from emerging destinations. Sustainability, 13(4), 1944. https://doi.org/10.3390/su13041944

Middleton, V. T. C., Fyall, A., Morgan, M., & Ranchhod, A. (2020). Marketing in travel and tourism (5th ed.). Routledge.

Nguyen, T. H., Lee, T. J., & Han, H. (2023). Community-based tourism development and local empowerment. Tourism Management Perspectives, 45, 101046. https://doi.org/10.1016/j.tmp.2022.101046

Phillip, S., Hunter, C., & Blackstock, K. (2021). A typology for defining agritourism. Tourism Management, 84, 104265. https://doi.org/10.1016/j.tourman.2020.104265

Pike, S., & Page, S. J. (2014). Destination marketing organizations and destination marketing. Tourism Management, 41, 202–227. https://doi.org/10.1016/j.tourman.2013.09.008

Rogerson, C. M., & Rogerson, J. M. (2021). Agritourism and local economic development. African Journal of Hospitality, Tourism and Leisure, 10(1), 1–15.

Roman, M., Niedziółka, A., & Krasnodębski, A. (2023). Infrastructure and accessibility as determinants of rural tourism development. Sustainability, 15(3), 2156. https://doi.org/10.3390/su15032156

Saaty, T. L. (2008). Decision making with the analytic hierarchy process. International Journal of Services Sciences, 1(1), 83–98. https://doi.org/10.1504/IJSSCI.2008.017590

Sarstedt, M., Ringle, C. M., & Hair, J. F. (2022). Partial least squares structural equation modeling. In C. Homburg, M. Klarmann, & A. Vomberg (Eds.), Handbook of market research (pp. 1–47). Springer. https://doi.org/10.1007/978-3-319-05542-8_15-2

Saunders, M., Lewis, P., & Thornhill, A. (2023). Research methods for business students (9th ed.). Pearson

Streimikiene, D., Svagzdiene, B., Jasinskas, E., & Simanavicius, A. (2021). Sustainable tourism development and competitiveness. Journal of Tourism and Services, 22(12), 1–15.

Su, B., Wang, Y., & Wen, J. (2022). Community participation and sustainable rural tourism development. Journal of Destination Marketing & Management, 24, 100703. https://doi.org/10.1016/j.jdmm.2022.100703

United Nations World Tourism Organization (UNWTO). (2021). Tourism and rural development: A policy framework. UNWTO. https://doi.org/10.18111/9789284422531

Yamagishi, K., Kanda, Y., & Sugiyama, K. (2023). Branding rural destinations through agritourism experiences. Journal of Hospitality and Tourism Management, 54, 145–154. https://doi.org/10.1016/j.jhtm.2023.01.004

Yin, R. K. (2022). Case study research and applications: Design and methods (7th ed.). Sage Publications.

Zavadskas, E. K., Govindan, K., Antucheviciene, J., & Turskis, Z. (2022). Hybrid multiple-criteria decision-making methods: A review of applications in engineering and management. Sustainability, 14(2), 1234. https://doi.org/10.3390/su14021234

Zhang, H., Xu, F., Leung, H. H., & Cai, L. A. (2022). Sustainable rural tourism: Linking environmental conservation and community development. Journal of Sustainable Tourism, 30(6), 1325–1343. https://doi.org/10.1080/09669582.2021.1957253

Downloads

Published

2025-11-30

How to Cite

Ranggatau, A., Latief, R., Ruslan, R., Salim Rasyidi, E., Mujhtahida Arsyad, R., & Taking, M. I. (2025). Development Strategy for Pango–Pango Agrotourism in Tana Toraja Regency. Journal of Urban Planning Studies, 6(1), 016-027. https://doi.org/10.35965/jups.v6i1.695

Issue

Vol. 6 No. 1 (2025): Journal of Urban Planning Studies, November 2025

Section

Artikel

License

Copyright (c) 2026 Angelia Ranggatau, Rudi Latief, Rusneni Ruslan, Emil Salim Rasyidi, Rivqa Mujhtahida Arsyad, Muh Idris

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.