Strategy for Development of Ecotourism Potential in Kahayya Village, Kindang District, Bulukumba Regency
DOI:
https://doi.org/10.35965/jups.v5i1.171Keywords:
Strategy, Development, EcotourismAbstract
The purpose of this study is to find out the factors that cause the undeveloped ecotourism of Kahayya Village, Kindang Subdistrict, Bulukumba Regency. As well as to determine the ecotourism development strategy of Kahayya Village, Kindang Subdistrict, Bulukumba Regency. This research is quantitative research with research design using survey methods with a quantitative approach. The data obtained is further analyzed with multiple linear regression analysis and SWOT analysis. The results obtained by the causative factors of the development of ecotourism in Kahayya Village are the limited supporting facilities. Then the ecotourism development strategy for the next year uses differentiation strategies.
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