Strategi Peningkatan Daya Tarik Wisata Di Kawasan Agrowisata Pucak Teaching Farm Di Kabupaten Maros
DOI:
https://doi.org/10.35965/jups.v5i3.632Kata Kunci:
Agrowisata, Atraksi, StrategiAbstrak
Abstract. This study aims to identify supporting and inhibiting factors in increasing tourism attraction in the Pucak Teaching Farm Agrotourism Area in Maros Regency by using qualitative and quantitative approaches. The analysis method used to determine the supporting and inhibiting factors in increasing tourism attraction is to use quantitative descriptive analysis and to answer strategies to increase tourism attraction using Internal and External Strategic Factors (IFAS – EFAS) analysis. The results of the study show that the supporting factors are weather conditions, good accessibility and supporting facilities, so the strategy that can be used by optimizing supporting factors and fulfilling inhibiting factors to increase tourist attraction again.
Abstrak. Penelitian ini bertujuan untuk mengidentifikasi faktor pendukung dan penghambat dalam meningkatkan daya tarik wisata di Kawasan Agrowisata Pucak Teaching Farm di Kabupaten Maros dengan menggunakan pendekatan kualitatif dan kuantitatif. Adapun metode analisis yang digunakan untuk mengetahui faktor pendukung dan penghambat dalam meningkatkan daya tarik wisata yaitu menggunakan analisis deskriptif kuantitaif dan untuk menjawab strategi meningkatkan daya tarik wisata menggunakan analisis Faktor Startegi Internal dan Eskternal (IFAS – EFAS). Hasil penelitian menunjukkan faktor pendukung yaitu kondisi cuaca, aksesibilitas yang baik dan fasilitas penunjang dan pendukung maka strategi yang dapat digunakan dengan melakukan pengoptimalan faktor pendukung dan pemenuhan faktor penghambat untuk meningkatkan kembali daya tarik wisata.
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