Faktor-Faktor yang Memengaruhi Pengembangan Ekowisata Mangrove Binangasangkara di Kabupaten Maros
DOI:
https://doi.org/10.35965/jups.v6i2.1067Kata Kunci:
Mangrove Ecotourism, Attraction, Accessibility, Promotion, ConservationAbstrak
Abstract. This study analyzes factors influencing the development of Binangasangkara mangrove ecotourism in Ampekale Village, Bontoa District, Maros Regency, and formulates conservation-based directions. Data were collected from 50 respondents through questionnaires, observations, interviews, and documentation. Multiple linear regression assessed attraction, accessibility, amenity, ancillary services, and promotion; qualitative description interpreted development priorities. The model is significant (F = 6.417; p < 0.001) and explains 42.2% of the variance. Attraction, accessibility, and promotion have positive significant effects, whereas amenity and ancillary services have negative significant directions. Promotion is the strongest positive factor. Development should prioritize integrated promotion, safer access, audits of facility functionality, stronger community-based institutions, environmental education, and visitor management that protects mangrove carrying capacity.
Abstrak. Penelitian ini menganalisis faktor-faktor yang memengaruhi pengembangan ekowisata mangrove Binangasangkara di Desa Ampekale, Kecamatan Bontoa, Kabupaten Maros serta merumuskan arah berbasis konservasi. Data dikumpulkan dari 50 responden melalui kuesioner, observasi, wawancara, dan dokumentasi. Regresi linear berganda menguji daya tarik, aksesibilitas, amenitas, layanan kelembagaan, dan promosi; analisis deskriptif kualitatif menafsirkan prioritas pengembangan. Model signifikan (F = 6,417; p < 0,001) dan menjelaskan 42,2% variasi peluang pengembangan. Daya tarik, aksesibilitas, dan promosi berpengaruh positif dan signifikan, sedangkan amenitas dan layanan kelembagaan berarah negatif dan signifikan. Promosi merupakan faktor positif terkuat. Pengembangan perlu memprioritaskan promosi terintegrasi, akses yang aman, audit fungsi fasilitas, penguatan kelembagaan berbasis masyarakat, edukasi lingkungan, dan pengelolaan pengunjung sesuai daya dukung mangrove.
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