Strategi Pengembangan Wisata Budaya Rumah Adat Patan Di Kecamatan Rembon, Tana Toraja
Kata Kunci:
Cultural tourism, Patan Traditional House, development strategy, Chi-Square, SWOTAbstrak
Abstract. This study identifies factors associated with the development of Patan Traditional House cultural tourism and formulates a conservation-oriented strategy. The research used a mixed descriptive approach through field observation, questionnaires administered to 100 visitors, interviews, and documentation. Categorical relationships were analyzed using the Chi-Square test, while internal and external strategic factors were evaluated through strengths, weaknesses, opportunities, and threats analysis. Attraction, accessibility, and facilities showed significant relationships with tourism development, with Chi-Square values of 19.578, 18.634, and 18.765, respectively. Institutional capacity and information-promotion were not significant, with values of 5.515 and 9.336, below the critical value of 9.49. The strategic position was in quadrant I, indicating a growth-oriented strategy based on cultural strengths and policy opportunities. Priority actions comprise heritage conservation and interpretation, regular maintenance of visitor facilities, a collaborative management unit involving local communities, integrated tourism routes, and consistent digital promotion.
Abstrak. Penelitian ini mengidentifikasi faktor yang berhubungan dengan pengembangan wisata budaya Rumah Adat Patan serta merumuskan strategi yang berorientasi pada pelestarian. Pendekatan deskriptif campuran diterapkan melalui observasi lapangan, kuesioner terhadap 100 pengunjung, wawancara, dan dokumentasi. Hubungan antarkategori dianalisis menggunakan uji Chi-Square, sedangkan faktor strategis internal dan eksternal dianalisis melalui kekuatan, kelemahan, peluang, dan ancaman. Daya tarik, aksesibilitas, dan fasilitas berhubungan signifikan dengan pengembangan wisata, dengan nilai Chi-Square masing-masing 19,578; 18,634; dan 18,765. Kelembagaan serta informasi dan promosi tidak signifikan, dengan nilai 5,515 dan 9,336, lebih kecil daripada nilai kritis 9,49. Posisi strategi berada pada kuadran I yang menunjukkan strategi pertumbuhan berbasis kekuatan budaya dan peluang kebijakan. Prioritas pengembangan meliputi konservasi dan interpretasi warisan, pemeliharaan fasilitas, pembentukan pengelola kolaboratif yang melibatkan masyarakat, integrasi rute wisata, serta promosi digital yang konsisten.
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